![]() 'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Timesīill Carr joined Amazon in 1999 and spent more than fifteen years with the company. 'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. ![]() Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. ![]() ![]() ![]() Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.Ĭolin Bryar and Bill Carr joined Amazon in the late 90s. Click here to purchase from Rakuten Kobo 'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor ![]()
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